Reading Consumer Reports' list of the Ten Best Cars for 2009 got me thinking back to the time, a few years ago, when I was lucky enough to land a one-on-one visit with David Champion, who runs CR's test track up in East Haddam, Connecticut. (And is there a better name than David Champion for a man whose job it is to push cars to the limit? He insists it's his real name, too.) I'd missed the usual Media Day, when hordes of giddy journalists descend on the pastoral town to watch Champion and his staff put the hot cars through their paces, so he was nice enough to offer a personal tour of the facility. And what a tour it was. What I most recall is sitting shotgun as Champion showed off the capabilities of a fiery red Audi (much like the model above) and asking him—foolishly—whether it was possible to roll a car with such impeccable road manners. He got this maniacal gleam in his eye, and I actually think he proceeded to try; it sure felt like it, anyway, from where I was squirming.
Another vivid memory from that day was Champion's unapologetically patronizing, almost snide attitude towards American cars*. And when you're a Brit, which he is, and you're snide, it sounds that much...snider. At one point he brought me inside to where they disassemble some of the cars to check for manufacturing gaffes, structural integrity and such; he opened the rear hatch of a shiny new Buick SUV, pulled out an ill-fitting bolster, then reached in and grabbed a handful of thin, poorly installed sound-deadening material. "Here," he said, holding it forth for my inspection as if it were a decomposing mouse. "Look at this shit."
And on that note, we return to this year's list, which features only one domestic vehicle. In all these years of trying, why can't we build cars that compete with the very best from overseas? People who reply, "Oh, foreign cars have a certain mystique just because they're foreign, that's all it is," forget (or are too young to remember?) the way Toyotas were perceived when the company brought its first-generation boxmobiles to our shores. People made fun of them; it was automatically assumed that if you drove a Toyota Corona**, it was only because you couldn't afford anything better (or maybe you were one of those nut-cases who worried about gas one day being in short supply). The first Toyotas, aside from being inexpensive, were also tinny and suspec
t in their road manners. Indeed, as recently as 1990, when Toyota rolled out its entry into the luxe-car market—and is there a better name for a status car than Lexus?—people would say, "You're seriously going to pay $40,000 for a Toyota?"
Nobody says that anymore. From day one, Lexus blew people away. Today, the big Lexie in particular, the 400-series, is widely regarded as the best overall car on the road, certainly dollar-for-dollar and possibly at any price. The Toyota marque as a whole has become synonymous with reliability, economy and quality fit-and-finish.
You've come a long way, akago. (Why haven't we?)
Meanwhile, we all know about the German cars. Yeah, Beemers, Benzes and Porsches can be touchy about things like maintenance; if you don't keep them up to snuff, they'll begin sulking. But when they run, man oh man do they run! Hell, even when you're done driving and you get out of the car and shut the door, you're rewarded with that nice, solid, reassuring thwump that tells you you're in possession of a serious, well-honed piece of machinery.***
I'm thinking it can't be an engineering thing, because America has always been able to engineer; in fact, the usual progression in almost all technological settings is that we invent, then others (notably the Japanese) clone/copy. It can't be a brain-drain thing, either, because some of the top minds in global automotives continue to work in Detroit and its environs. Processes? Who invented the assembly line in the first place?
So what's the problem? In particular, why is it that for so many years, America has specialized in turning out cars with an appalling number of initial defects and/or long-term gremlins? When you get a chance, pick up a copy of CR's Used Car Buying Guide and take a look at the entries on American "status cars" from, say, the 1990s. Look especially at the frequency-of-repair records. Why should Cadillac engines blow up after 75,000 miles (if that)? These are Cadillacs, after all, not Ford Pintos.
Yeah, I know, we're "getting better." I'm sick of hearing that. We've been getting better for decades now. We should be best.
I'd really like to know what's going on. And it's not like this is unrelated to our economic woes. One of the major problems we have is that we've migrated from a manufacturing economy to a service economy. America simply doesn't make enough things anymore. So at least it would be nice if the things we made were worth buying.
* These days, the label refers more to philosophical ancestry than to place of manufacture, since a number of popular foreign models, notably including many Hondas, are actually assembled in the U.S. Still, much of the money goes back to places like Nagoya or Minato.
** The model doesn't exist anymore, at least in the U.S.
*** There are exceptions to the foreign-is-better rule. Yugo comes first to mind, but the notable one is the Jaguar, which, when the Brits were still making it, could never be induced to run for long. The joke about Jags was that they "looked great on the lift..." To his credit, Champion would be the first to admit that the vehicular offerings from his home nation, excluding the elite brands (but even including some of them as well), have never been very durable performers.