First off, it's good to see more and more people outing the sleazeballs in the SHAMsphere, as Mitch Lipka does here with our old friend, Kevin Trudeau. Perhaps if this continues, it will start to "take," and not everything these jokers churn out will become an instant goldmine (for them).
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I've whined before about the obstacles facing those of us who seek gainful employment in academia despite the lack of a "terminal degree." Gainful employment is defined as something above "would you like fries with that?" wages. I'm not being entirely jocular in saying that. At many colleges, an adjunct-level lecturer earns maybe $3000-$4000 per course taught, per semester. You can adjunct at two or thr
ee different colleges, as many will, and take home less than $20,000 a year for your efforts. But what's just as depressing as the money lately... Well, let me back up.
Every few months I scan the sites that advertise open faculty positions in journalism. Just to see what's out there. I guess I keep thinking—hoping? dreaming? fantasizing?—that one of these days I'm going to stumble on a niche like I had at Indiana University for three charmed years in the late 1990s. There, as a visiting professor in magazine journalism, I was paid full faculty wages for visiting campus two, maybe three days a week. I was also the happiest I've ever been, professionally; I was given free rein in the classroom to teach basically whatever I wanted to teach about writing, however I wanted to teach it, and the modest time commitment left me plenty of hours to do writing of my own in between. I'd gotten that job only because I "knew someone," though that didn't occur to me at the time. It was my first foray into college-level employment and I figured, "Hell, if they're paying me that kind of money in Indiana for part-time work, I bet the schools on either coast will pay me well into six figures." I was right, too. I just didn't realize where the decimal point would go.
Which brings us back to that damn terminal degree. The fact that I offer nothing beyond a lowly BA—seen in academic circles as the rough equivalent of a GED—is well-known by now to the SHAMblog faithful, or to anyone who's clicked on my resume (or "CV" in academic parlance. Incidentally, that's one of the ways academics can tell whether you're really "one of them," right off the bat: If you call it a resume, you're not). Apparently, except for the few schools that maintain "professional-in-residence" tracks—and even more of those are demanding at least an MA—none of my real-world experience counts: not my 25 years of writing for the creme-de-la-creme in American media, not my books, not my movie deals*, not my stints on the other side of the desk as an editorial higher-up at The American Legion Magazine and Men's Health Books. Not even my three years at IU, where students consistently rated me among the top profs in the program and where, my dean told me, I once received a few votes from my faculty colleagues for Teacher of the Year. Nope. None of it matters.
As bad as all that is, what bothers me even more of late is that I see myself being increasingly marginalized in terms of the nature of my expertise. So many of the jobs these days—almost all of them on this site, which I check every few weeks—seek expertise in "digital media" or "multimedia journalism" or "convergence journalism" or "interactive journa
lism," which I'm not even sure exists, except as a handy oxymoron. More on this in a moment.
I could spend hundreds if not thousands of words making the connection that I'm about to make, but I'm pressed for time today so I'm simply going to stipulate it: The core problem here is that kids don't read. If they do read, it's online. But mostly they just don't read, period. Oh, they might tell you they read, but chances are what they call "reading" is really Facebooking, tweeting, blogging, checking out the latest on TMZ, etc—the interactive stuff where they're not merely consuming someone else's thoughts but constantly adding their own two cents as well. Or they'll read books that maintain ginormous online forums where readers are stopping every few pages to communicate with fellow readers. (Harry Potter and all those silly vampire novels come to mind.) Thus, to them, "reading" is just another form of social networking. Teens in particular have neither the patience nor interest to shut off the iPod/iPhone, put the computer on "sleep," then sit there and devote hours to digesting someone else's ideas...and they're too narcissistic to be emotionally equipped to do so without having the right to tell everybody what they think about it whenever the mood strikes them. Everything today has to have this interactive component...has to be participatory in some way. (How do you think Guitar Hero got to be the cultural bellwether it is?) If they have the choice, today's young adults would no more go to an old-style lecture—where you just sit quietly and take in what somebody else thinks—than spay or neuter themselves, sans painkillers.
The world of print may not be dead, but much of it is on life support, and that includes all of the iconic brands in my headline. The New York Times is barely solvent. Playboy, like its founder, struggles to stay upright. The newsweeklies have been limping along for years. All this, surely in large part, because fewer and fewer people are willing to just sit down, shut up and read.**
It's like blogging. The true test of a blog is whether people would continue to read it if they couldn't comment. Look, I love our contributors, and I've made that clear many times; I think the discussion unfolds on about as high a plane as you're apt to find on any mainstream blog, yet without being stuffy or offputting. That's quite a balancing act, and it's no mean feat—and it has absolutely nothing to do with me. The whole phenomenon is contributor-driven. That said, I have no illusions about the fact that readership of SHAMblog would drop by half (conservatively) if tomorrow I implemented a "no comments" policy. Everyone wants in. Everyone also wants to see what everyone else is thinking and how everyone else is reacting as the discussion evolves. People want to see where the thread goes. In today's world, people also want that sense of community, and sometimes (ironically) cyberspace is the only place they can find it, or feel comfortable with it. I'm not saying that's such a bad thing in and of itself. Selfishly, as the proprietor of this blog, I'm grateful for it.
It's just that this whole idea of universal access to media is a bad omen for journalism, which—as I've also said before—isn't something anyone can do on a whim. It requires formal training and a certain amount of discretion and responsibility. It has rules and procedures and ethical standards. (To make a very, very small point: Do you have any idea how much of the material posted online is libelous, by traditional definitions? If it weren't for the Supreme Court decision that generally protects a blogger like me from the indiscretions of the people who post/comment, the medium would either be awash in lawsuits or would be shut down overnight.) As mentioned before, I'm reading Markos Moulitsas' book, and very early on it becomes clear that the Daily Kos founder confuses journalism and reporting with activism and spin. The thousands of political bloggers now plying their trade with varying degrees of success are not journalists. What they do is really the antithesis of journalism.*** (Kos is also big on the word gatekeepers, which he likes to use in the same approximate way that Republicans use the word socialism. Yes, editors at networks and major publications are gatekeepers. So are medical licensing boards. Would we really want to do away with them?) Kos and others popularize a view of journalism that, in my view, is counterproductive, even dangerous. This idea that he keeps celebrating throughout his book—that the blogosphere has democratized media, giving everyone a voice—may be another one of those concepts, like self-esteem, that sounds great but has any number of serious side effects that lay just beneath the surface.
* There were two such deals, but only one film actually got made.
** Playboy may be a special case. Many argue that the magazine, which has suffered such serious readership attrition in recent decades, is being undone by the cheap availability of online porn: No one needs to go out and buy a magazine anymore to see naked women. If you're in college, as a fair chunk of Playboy's readers historically have been, you can see 'em pretty much anytime you want. But I don't think it's quite that simple. There was a time when people actually did "read Playboy for the articles," articles that were brilliant and engaging, and written by some of the top names in American journalism and letters. That time is no more. Not because Playboy stopped publishing them. More because people stopped caring.
*** And for the record, no, SHAMblog is not journalism, either. Not for the most part. And since I usually spend no time making distinctions between that "most part" and the other parts, I don't think it's fair to hold the entire blog up as a beacon of journalism.